Honest PR that elevates your brand, builds authority and drives meaningful awareness.
What We Do
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We manage end-to-end press activity, including tailored outreach and strategic placement, compelling press release writing and distribution, and cultivating meaningful journalist relationships to secure consistent, high-quality coverage that elevates brand awareness, credibility, and long-term visibility across key publications and platforms.
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We define and refine your brand’s place in the market through clear messaging strategy, compelling narrative development and tailored tone-of-voice mapping, ensuring every touchpoint communicates with clarity, consistency and purpose to build recognition, trust and emotional connection with your audience.
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We conceptualise and deliver memorable experiences, from launch events and curated influencer moments to exhibition and gallery coordination, designed to captivate audiences, spark conversation and deepen brand connection, ensuring every touchpoint feels considered, immersive and strategically aligned.
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We protect and strengthen your brand’s public image through proactive crisis communications, responsive online reputation support and strategic guidance, helping you navigate challenges with clarity, maintain trust, and uphold credibility across all key channels and stakeholder relationships.
Who We Work With
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For over 20 years Honest PR has looked after communications and public relations for some of the country’s leading names in jewellery, from Bibi van der Velden and Annoushka to Joy BC and Zeemou Zeng.
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Honest PR’s clients also span into watches; providing press placements in Wallpaper, Country & Townhouse, Tatler and many more.
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Honest PR’s Katie Manderson has spent many years working closely with the coloured gemstone world, from responsible mining operations and leading dealers to the most influential international trade shows. Her expertise spans strategic press placements, reputation management, crisis communications, events and launches, with clients including Fuli Gemstones and GemGenève.
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Honest PR also works extensively across the broader luxury and art markets, creating global visibility for galleries, artists and institutions. Notable collaborations include Elisabetta Cipriani contemporary jewellery gallery and presence at leading international art and design fairs such as Frieze, PAD London, LAPADA and Goldsmiths’ Fair.
Featured Projects
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"Katie is one of those rare PR's who brings tailored knowledge to her communication; she knows which stories I am particularly interested in and conveys them with enthusiasm and efficiency that is always welcome. I wouldn't hesitate to recommend her."
Jessica Diamond | The Times Luxx, Times Style & Conde Nast Traveller
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"Katie Manderson brings a singular and vigorous energy to jewellery PR that I find refreshing. She has good ideas, great taste in design and shares my passion for contemporary designers. I really like working with her and think she'd make a great addition to your team."
Melanie Grant | Curator, Author, Journalist & Consultant Executive Director
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"I've worked with Katie for years and would not hesitate to recommend her for her attentive yet unobtrusive approach to PR and marketing. She's a pleasure to deal with and always responds to requests at lighting speed."
Annabel Davidson | Editor of Vanity Fair Jewellery
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"I have worked and known Katie Manderson for almost two decades and in my experience, she is the most professional, considerate, kind and thoughtful person and PR I have ever known. I very much enjoy working with Katie and her professionalism is unparalleled."
Marcella Martinelli | MilliOnAir Magazine & Freelance Jewellery Editor
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"Katie always goes above and beyond to make things happen."
Rebecca Corbin-Murray | Celebrity Stylist
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"I have known Katie for many years and have always found her efficient, helpful and a delight work with. If she promises to do something she delivers."
Francesca Fearon | South China Morning Post
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"I have known Katie for over 10 years, and from the first day we interacted I was impressed with her professionalism, enthusiasm and sensitivity to all markets, including the Middle East. I have witnessed through the years how she performs with aplomb in challenging situations, that is why I can say with confidence that she is a wonderful addition to any brand, as she will bring to it her expertise and knowledge but above all her warmth."
Jamila Halichi Asharq Al-Awsat | Luxury & Arts Editor listed as one of BOF 500
FAQs
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No, we work with everyone from emerging independent designers and contemporary galleries to established global luxury houses. Every client receives the same senior-level attention and fully bespoke strategy.
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Central London, fully international. We manage campaigns across Europe, North America, Asia and the Middle East with native-level coverage in all key markets.
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It varies by objective. Brand awareness and editorial print coverage can appear within 6 weeks to 3 months of a targeted launch or story, while online coverage can be immediate.
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We don’t promise specific placements, no honest agency can, but we consistently secure coverage in top-tier titles (Vogue, FT How to Spend It, The New York Times, Robb Report, Wallpaper*, etc.) because we only pitch stories editors actually want.
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Advertising is paid promotion; PR is earned trust.
At Honest PR, we focus on genuine storytelling, curating real narratives that resonate naturally, not through paid placements. Katie, our founder, brings over 20 years of relationships with journalists, stylists, and press, ensuring our coverage comes from authentic connection, credibility, and meaningful industry rapport - not advertising.
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Yes, we do, and we’re experienced at guiding brands through difficult moments calmly.
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Definitely. Many clients come to us first for exactly that.
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Absolutely, that’s one of our favourite places to start.
